Negative Theory


Catching Up with Arthur Bray

With collaborations ranging from Boiler Room, Pleasures, Under Armour, and so much more, we caught up with Arthur Bray of Yeti Out, a creative collective based out of Hong Kong. Founded by Arthur, his twin brother Tom, and Erisen while they were in university, their collective has become a growing phenomenon in the East and it’s inching closer to taking over the West. We caught up with Arthur to talk about the birth of Yeti, his debut pop-up, and what’s next. 

Check out Arthur’s Instagram and Yeti’s Instagram to learn more. If you’re interested in copping anything from their most recent drops or collaborations, check out their webstore.

Check out the full interview here:

Nicholas Ma